Branding + Web Design
Eagle Air Service
Rebranding an HVAC company and bringing them to the digital world in a more effective way
Eagle Air Service hired me to help them modernize their brand. With a website that was not performing well and lacked the tools needed to convert leads, as well as zero presence online, the EAS team wanted to increase their reach by finally entering the digital space.
Scope of work:
- Website design
- Content marketing strategy & management
- Marketing collateral
- Brand guidelines
The Eagle Air Service brand was nonexistent and the logo was not scalable nor vectorized, making its use limited. It was also outdated and pixelated. Additionally, the website only served as an online brochure with limited functionality, and the Google Business pages were incorrect and misleading, which caused confusion and problems for driving customers to the business.
Setting the business up to become a true brand, the new look is approachable and timeless. The updated website is functional yet visually appealing, is easy to navigate, and directs consumers to specific services they may need. The Google Business pages were properly merged into one and now continuously drives multiple direct leads to the business each month.
The New Master Logo
Maintaining a traditional feel with a modern twist, the new logo is clean, scalable, and much better suited to represent the brand.
It was important to Dan, the owner, to maintain a sense of patriotism and the visual of an eagle in the branding. Taking it one step further, a bird in flight was designed to represent how EAS sets the bar for the industry in his service location.
An alternative version of the master logo is always recommended to allow for versatility.
The color palette is simple yet not overly patriotic. Multiple combinations work with this scheme, making it easy to mix and match.
The company icons display the services and can be used for multiple communications, including and especially the website.
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Project features: Branding, print and layout, web design
Project features: Web design, print and layout