Branding + Web Design

Eagle Air Service

Rebranding an HVAC company and bringing them to the digital world in a more effective way

The Brief:

Eagle Air Service hired me to help them modernize their brand. With a website that was not performing well and lacked the tools needed to convert leads, as well as zero presence online, the EAS team wanted to increase their reach by finally entering the digital space.

Scope of work:

Rebrand
Website design
Content marketing strategy & management
Marketing collateral
Brand guidelines

Before

The Eagle Air Service brand was nonexistent and the logo was not scalable nor vectorized, making its use limited. It was also outdated and pixelated. Additionally, the website only served as an online brochure with limited functionality, and the Google Business pages were incorrect and misleading, which caused confusion and problems for driving customers to the business.

After

Setting the business up to become a true brand, the new look is approachable and timeless. The updated website is functional yet visually appealing, is easy to navigate, and directs consumers to specific services they may need. The Google Business pages were properly merged into one and now continuously drives multiple direct leads to the business each month.

The New Master Logo

Maintaining a traditional feel with a modern twist, the new logo is clean, scalable, and much better suited to represent the brand.

It was important to Dan, the owner, to maintain a sense of patriotism and the visual of an eagle in the branding. Taking it one step further, a bird in flight was designed to represent how EAS sets the bar for the industry in his service location.

Alternative Logo

An alternative version of the master logo is always recommended to allow for versatility.

The Colors

The color palette is simple yet not overly patriotic. Multiple combinations work with this scheme, making it easy to mix and match.

Company Icons

The company icons display the services and can be used for multiple communications, including and especially the website.

One-Color Logos

In cases where color useage may be limited, one color versions of the logo were also included. They are also great to use for projects like screenprinting.