BRANDING & DESIGN SERVICES
Build meaningful connections through intentional design
Inspire, Connect & Convert
Growing a successful and competitive business involves more than just meeting monthly sales goals. You need to build a fan base and attract the right people to your business, people who value you and what you do. You want to create authentic and meaningful connections so that clients have an emotional bond with you and become your personal brand ambassadors. It’s not about how many followers you have; it’s about the quality relationships you’re able to create so that you can truly grow.
Visualize with me, won’t you?
Imagine having the tools and clarity you need in order to know how (and where) to promote yourself, feeling connected to your business, and finally having consistent visuals so that you can start to attract and become more memorable to your target audience.
My company champions independent business owners like you to thrive and become more sustainable. I’m dedicated to amplifying your company story in order to better connect with your ideal client so that you can accomplish even more with your brand.
Bring Your Vision to Life
Use creativity to grow your business and build a seamless experience for your customers. This is how I help you bring your vision to life:
STRATEGY
Strategies tailored to your strengths, vision, and goals
WEB & DESIGN
Intentional narratives & design that align with you & your people
CREATIVE DIRECTION
Campaigns designed to convert & get you booked out in advance
ILLUSTRATION
Custom visuals to tell your story & enhance your brand in a unique way
The Process:
01.
________
Discovery: We begin by getting to the root of your brand’s deeper purpose before any design or strategy work begins. You will be given a questionnaire to fill out so that we aren’t making things up as we go. This will allow us to really do a deep dive and create something that is perfect for you and your company vision.
02.
________
Planning & Creation: We’ll put together a brief that starts to execute the core elements, inspiration, and initial drafts based on our findings. We then meet to discuss and obtain feedback so that we can refine the look and start to build out your brand visuals and strategy.
03.
________
Launch. Once finalized, you’ll be provided with the files and tools you need to move forward with confidence including a strategy and direction. I’ll also provide a launch guide, and we will meet one final time to go over next steps, such as a retainer package option to help you manage your brand and website. Opting for this allows you to truly focus more on your zone of genius.
THE PROCESS:
01.
________
Discovery: We begin by getting to the root of your brand’s deeper purpose before any design or strategy work begins. You will be given a questionnaire to fill out so that we aren’t making things up as we go. This will allow us to really do a deep dive and create something that is perfect for you and your company vision.
02.
________
Planning & Creation: We’ll put together a brief that starts to execute the core elements, inspiration, and initial drafts based on our findings. We then meet to discuss and obtain feedback so that we can refine the look and start to build out your brand visuals and strategy.
03.
________
Launch. Once finalized, you’ll be provided with the files and tools you need to move forward with confidence including a strategy and direction. I’ll also provide a launch guide, and we will meet one final time to go over next steps, such as a retainer package option to help you manage your brand and website. Opting for this allows you to truly focus more on your zone of genius.
Branding
From a full brand identity development to brand management, we develop a customized look and strategy to align with your vision, mission, and goals. Our process involves research, PR, social sciences, and, of course, creativity to create your company identity.
Deliverables include:
- Logo & submarks
- Typeface pairing
- Color palette
- Brand manual implementing rules of your visuals & strategy
- Three standard marketing materials
Estimated time: 8-12 weeks
Brand management options are recommended following the development phase so that you can ensure your brand is cohesive moving forward.
Having me as your dedicated brand manager will keep everything moving forward and maintain that consistency that is needed in order to elevate your brand.
Currently booking November 2023
Signs You Need Branding
You don’t feel connected or aligned to your business
Things do not feel cohesive and you’re struggling to build brand loyalty
You always feel like you’re treading water
You want to raise your rates but struggle to make others see the value in your business
Your brand was created based on trends instead of your company values
“An Absolute Pleasure to Work With”
“[Jenn] is the perfect blend of a creative mindset, with a business acumen. I’ve found her to be very responsive and she works within promised timelines to get you what you need. An absolute pleasure to work with.”
– Shannon Sottile, Mosaic Wealth Consulting
Web Design
Your online home needs to accurately convey what it is you do and how you help people. I design websites that improve online visibility, are geared around your brand strategy, and drive more leads to your business.
Deliverables include:
- Responsive website that is designed to grow with you on user-friendly platform
- Branded to your company
- Copywriting assistance with lead-qualifying language
- On-page SEO & initial keyword research
- Website training videos following launch
Estimated time: 8-12 weeks
Website maintenance packages are suggested following the website launch to help you manage your new site. Essential and growth options are available.
In addition to the design of your site, I’ll also assist with host transferring (if applicable) and connection to your domain as well as to Google Analytics and Google Search Console for monitoring issues and traffic. I offer both starter and premium sites, depending on your needs.
Currently booking November 2023
Signs You Need a New Website
Your site doesn’t reflect your brand
It’s been at least three years since you last updated your site
The page loading times are painfully slow
You have 0 access to your current site
Visitors seemed to be confused by the navigation and can’t see the benefit of what you do
“[She] has the ability to take what I said and pull out what’s important.”
“Jenn lets me be myself. I can tell her my ideas and sometimes they come out in what I call ‘squirrel brain.’ Jenn has the patience for that, and has the ability to take what I said and pull out what’s important.”
– Crystal Barrow, Shape Your Success Coaching
Creative Direction
For a higher-level of brand awareness, this package incorporates full brand management, content marketing, brand placement, employee training and more that will give you everything you need to confidently take on new goals without costing your company more time in delivery.
The following deliverables may be included:
- Copywriting for articles & newsletters
- Email marketing
- Campaign development & execution
- Monthly design work
- Brand placement research
- Marketing & PR strategy
- Brand strategy
Stay ahead of the competition and ensure your brand’s identity looks and sounds the part across all platforms. This is the perfect option for those that need an elevated level of support so that your internal team can focus on delivering on your brand’s promise to clients.
Whether you’re looking for a refresh or planning a campaign, my team and I can act as your creative leaders to take your goals to the next level.
Featured Work
My work is a living version of my passion. See some of it here:
Branding & Web Design
Project features: Branding, print and layout, web design
Branding & Web Design
Project features: Branding, print and layout, web design
Web Design
Project features: Web design, print and layout
Branding & Web Design
Project features: Branding, print and layout, web design
Illustration
Branding & Design
Project features: Branding, print and layout, web design
Have A Question?
Next Steps:
Ready to book? I’m excited for the opportunity to work with you! The next step is to do a follow-up meeting to discuss your needs in more detail, any other questions you may have, or to determine which route you should take. Go ahead and use my scheduler below to get started.
