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The JCDM Blog

  • 5 Reasons To Be Thankful For Your Business

    Thanksgiving is a day of indulging in turkey, spending time with loved ones and of course, being thankful. Take a second to consider the things in your life that you’re thankful for. If you’re the owner of a small business, or simply an employee of a small business, have you thought about why you’re thankful…

  • Making Your Brand Profitable in 2020

    After all the holiday celebrations are over, the one that’s left is what’s considered the most intimidating part of the new year: setting attainable goals. While personal goals are important, don’t neglect improving your business, too! Here are some tips on making your brand profitable in 2020.

    Reevaluate your marketing plans

    Going into the new year is…

  • Get Your Brand Ready for the Holidays

    The holiday season is a fun time to show gratitude and celebrate with friends and family. But have you ever considered how your business can benefit from the holidays too? Adjusting your brand for the upcoming holiday season shows customers that you’re relatable and thinking about their needs. Here are some ways you can get…

  • 4 Scary Signs Your Website Needs a Redesign

    October is the best time of year to watch horror films. They’ve been around long enough for us to know how they work. When something bad is coming up we know the signs: suspenseful music (or complete silence), sudden phone calls, television static, flickering lights… the list goes on.

    These classic cues draw in the suspense…

  • What Are Branded Hashtags? Do I Need Them?

    Hashtags have become a crucial part of social media growth since their conception in 2007 by social technology expert Chris Messina. Although most people use them to increase the likes on their vacation pictures, companies and brands can use hashtags to their benefit, too. Creating a hashtag that is unique to you is known as…

  • The Importance of Storytelling

    One aspect of brand management that may be easy to forget about is the importance of storytelling. Sharing stories and experiences with others is something that appeals to everyone. Throughout the years of working with other businesses, we have personally seen the success that storytelling can bring. But why is that, exactly?

    It shows authenticity.

    Sharing…

  • Why Creative Agencies Matter to You

    Business owners have a lot on their plate, and being unsure about the best marketing strategies or how to brand your business can make the stress worse. That’s where creative agencies like ours come in to help and teach you what you need to know. In a previous blog post, we’ve discussed the different scenarios…

  • How to Set Your Business Apart From the Rest

    Part of competing in the market is finding the defining point for your business. What sets you apart from the rest? Most businesses find their specialty by defining their unique selling point, or unique selling proposition (USP). Your unique selling point is what will draw consumers to your product, rather than the competition’s. Let’s talk…

  • Will Branding Actually Increase My Sales?

    We’ve discussed the benefits of branding in our first blog post “Why Branding is Important,” but we’ve got more to say about branding. People typically think of their company’s physical appearance as branding, which is true, but branding also requires a lot of strategy. Let’s take a look at brand positioning and how it can…