Nov 28 2019
Thanksgiving is a day of indulging in turkey, spending time with loved ones and of course, being thankful. Take a second to consider the things in your life that you’re thankful for. If you’re the owner of a small business, or simply an employee of a small business, have you thought about why you’re thankful…
Nov 20 2019
After all the holiday celebrations are over, the one that’s left is what’s considered the most intimidating part of the new year: setting attainable goals. While personal goals are important, don’t neglect improving your business, too! Here are some tips on making your brand profitable in 2020.
Reevaluate your marketing plans
Going into the new year is…
Nov 13 2019
The holiday season is a fun time to show gratitude and celebrate with friends and family. But have you ever considered how your business can benefit from the holidays too? Adjusting your brand for the upcoming holiday season shows customers that you’re relatable and thinking about their needs. Here are some ways you can get…
Oct 30 2019
October is the best time of year to watch horror films. They’ve been around long enough for us to know how they work. When something bad is coming up we know the signs: suspenseful music (or complete silence), sudden phone calls, television static, flickering lights… the list goes on.
These classic cues draw in the suspense…
Oct 09 2019
Having your own logo for your company is the easiest way to establish your brand and work on appealing to your target audience. But shortly after your business is launched, you may struggle to afford to hire an agency to create your logo. Because let’s face it: not everyone knows how to use graphic designing…
Oct 02 2019
Hashtags have become a crucial part of social media growth since their conception in 2007 by social technology expert Chris Messina. Although most people use them to increase the likes on their vacation pictures, companies and brands can use hashtags to their benefit, too. Creating a hashtag that is unique to you is known as…
Sep 25 2019
One aspect of brand management that may be easy to forget about is the importance of storytelling. Sharing stories and experiences with others is something that appeals to everyone. Throughout the years of working with other businesses, we have personally seen the success that storytelling can bring. But why is that, exactly?
It shows authenticity.
Aug 21 2019
Business owners have a lot on their plate, and being unsure about the best marketing strategies or how to brand your business can make the stress worse. That’s where creative agencies like ours come in to help and teach you what you need to know. In a previous blog post, we’ve discussed the different scenarios…
Aug 14 2019
Part of competing in the market is finding the defining point for your business. What sets you apart from the rest? Most businesses find their specialty by defining their unique selling point, or unique selling proposition (USP). Your unique selling point is what will draw consumers to your product, rather than the competition’s. Let’s talk…
Aug 07 2019
We’ve discussed the benefits of branding in our first blog post “Why Branding is Important,” but we’ve got more to say about branding. People typically think of their company’s physical appearance as branding, which is true, but branding also requires a lot of strategy. Let’s take a look at brand positioning and how it can…