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The JCDM Blog

  • What Are Branded Hashtags? Do I Need Them?

    Hashtags have become a crucial part of social media growth since their conception in 2007 by social technology expert Chris Messina. Although most people use them to increase the likes on their vacation pictures, companies and brands can use hashtags to their benefit, too. Creating a hashtag that is unique to you is known as…

  • The Importance of Storytelling

    One aspect of brand management that may be easy to forget about is the importance of storytelling. Sharing stories and experiences with others is something that appeals to everyone. Throughout the years of working with other businesses, we have personally seen the success that storytelling can bring. But why is that, exactly?

    It shows authenticity.

    Sharing…

  • Why Creative Agencies Matter to You

    Business owners have a lot on their plate, and being unsure about the best marketing strategies or how to brand your business can make the stress worse. That’s where creative agencies like ours come in to help and teach you what you need to know. In a previous blog post, we’ve discussed the different scenarios…

  • How to Set Your Business Apart From the Rest

    Part of competing in the market is finding the defining point for your business. What sets you apart from the rest? Most businesses find their specialty by defining their unique selling point, or unique selling proposition (USP). Your unique selling point is what will draw consumers to your product, rather than the competition’s. Let’s talk…

  • Will Branding Actually Increase My Sales?

    We’ve discussed the benefits of branding in our first blog post “Why Branding is Important,” but we’ve got more to say about branding. People typically think of their company’s physical appearance as branding, which is true, but branding also requires a lot of strategy. Let’s take a look at brand positioning and how it can…

  • When is it Time to Hire a Design Agency?

    Design agencies help businesses create or enhance their brand or website design to improve their marketing. All design agencies have a similar purpose, but different agencies will have a different focus and tactic to create the right design for you. Some agencies (like ours) also provide you with marketing strategies tailored to your needs. Whatever…

  • How Bad Design Can Hurt Your Business

    The first impression is the most important for drawing in clients. If your brand is appealing to a consumer, it is likely they will try out your products or services. The last thing you want is a potential client to click through your site, be uninspired to learn more about you, and exit without a…

  • 5 Ways to Get Your Company Noticed

    Your business can have the best branding and products, friendliest employees, and all the other traits that attract customers; but one thing that all companies need is exposure. Sometimes it can be difficult to get your company noticed. It can be overwhelming figuring out where to start, but the best thing you can do is…