The JCDM Blog

  • Going Remote: Tips on Working from Home

    In response to the pandemic sweeping the globe, businesses around the world have closed their doors and gone digital. Thousands of employees now find themselves working from home, and for some, the transition from office to online is anything but a clean break. The uncharted territory of remote work can be difficult to navigate. Luckily,…

  • PR Tips During the COVID-19 Outbreak

    Recently, COVID-19 (also known as the Coronavirus) has been causing many places all over the world to shut down. We’re being advised to stay at home in a hopeful attempt to slow down the spread. Many businesses are impacted by this change, and we want to provide you with some PR tips during the COVID-19…

  • What Makes a Great Website?

    Have you ever been browsing the Internet for something and stumbled across a website you just couldn’t tolerate? While website design may appear to be a simple concept, there’s actually many things that need to be considered. We’ve done previous blog posts about identifying when you should improve your website, but what the actual design…

  • Why PR Matters for Your Brand

    Every business, big or small, relies on public relations. Some may not even know it, but each interaction between company and customer impacts a brand’s relationship with the public. For many, the first thing that comes to mind when they think about public relations is propaganda peddled by a corporate machine: a one-way conversation. This,…

  • Client Stories: Creating a New Identity

    Shannon’s Brand Backstory

    When Shannon Sottile joined a fellow financial advisor’s office, they were joined together and shared the same identity. One year later, they realized that although they both had the same role as financial advisor, they had very different target markets they were passionate about working with.

    After the two collectively decided to disband,…

  • Our Favorite Super Bowl 2020 Ads

    While the Super Bowl is well known for the parties, gatherings, and team rivalries, it’s well known for one thing people otherwise typically hate: the commercials. Super Bowl season is the prime time for advertisers and companies to bring out their best campaigns. While many enjoy Super Bowl season for the obvious reasons of football,…

  • 5 Reasons To Be Thankful For Your Business

    Thanksgiving is a day of indulging in turkey, spending time with loved ones and of course, being thankful. Take a second to consider the things in your life that you’re thankful for. If you’re the owner of a small business, or simply an employee of a small business, have you thought about why you’re thankful…

  • Making Your Brand Profitable in 2020

    After all the holiday celebrations are over, the one that’s left is what’s considered the most intimidating part of the new year: setting attainable goals. While personal goals are important, don’t neglect improving your business, too! Here are some tips on making your brand profitable in 2020.

    Reevaluate your marketing plans

    Going into the new year is…

  • Get Your Brand Ready for the Holidays

    The holiday season is a fun time to show gratitude and celebrate with friends and family. But have you ever considered how your business can benefit from the holidays too? Adjusting your brand for the upcoming holiday season shows customers that you’re relatable and thinking about their needs. Here are some ways you can get…

  • 4 Scary Signs Your Website Needs a Redesign

    October is the best time of year to watch horror films. They’ve been around long enough for us to know how they work. When something bad is coming up we know the signs: suspenseful music (or complete silence), sudden phone calls, television static, flickering lights… the list goes on.

    These classic cues draw in the suspense…