May 01 2020
With the emergence of the COVID-19 pandemic, brands around the world have had to adapt to the sudden changes brought on by the rapidly-spreading virus. Restaurants are exclusively offering pickup and delivery. Grocery stores have gone curbside. Office buildings have gone dark. How your business responds to COVID-19 says more about it than you may…
Mar 11 2020
Have you ever been browsing the Internet for something and stumbled across a website you just couldn’t tolerate? While website design may appear to be a simple concept, there’s actually many things that need to be considered. We’ve done previous blog posts about identifying when you should improve your website, but what the actual design…
Feb 27 2020
Every business, big or small, relies on public relations. Some may not even know it, but each interaction between company and customer impacts a brand’s relationship with the public. For many, the first thing that comes to mind when they think about public relations is propaganda peddled by a corporate machine: a one-way conversation. This,…
Feb 20 2020
Shannon’s Brand Backstory
When Shannon Sottile joined a fellow financial advisor’s office, they were joined together and shared the same identity. One year later, they realized that although they both had the same role as financial advisor, they had very different target markets they were passionate about working with.
After the two collectively decided to disband,…
Nov 20 2019
After all the holiday celebrations are over, the one that’s left is what’s considered the most intimidating part of the new year: setting attainable goals. While personal goals are important, don’t neglect improving your business, too! Here are some tips on making your brand profitable in 2020.
Reevaluate your marketing plans
Going into the new year is…
Nov 13 2019
The holiday season is a fun time to show gratitude and celebrate with friends and family. But have you ever considered how your business can benefit from the holidays too? Adjusting your brand for the upcoming holiday season shows customers that you’re relatable and thinking about their needs. Here are some ways you can get…
Oct 30 2019
October is the best time of year to watch horror films. They’ve been around long enough for us to know how they work. When something bad is coming up we know the signs: suspenseful music (or complete silence), sudden phone calls, television static, flickering lights… the list goes on.
These classic cues draw in the suspense…
Oct 09 2019
Having your own logo for your company is the easiest way to establish your brand and work on appealing to your target audience. But shortly after your business is launched, you may struggle to afford to hire an agency to create your logo. Because let’s face it: not everyone knows how to use graphic designing…
Oct 02 2019
Hashtags have become a crucial part of social media growth since their conception in 2007 by social technology expert Chris Messina. Although most people use them to increase the likes on their vacation pictures, companies and brands can use hashtags to their benefit, too. Creating a hashtag that is unique to you is known as…
Sep 25 2019
One aspect of brand management that may be easy to forget about is the importance of storytelling. Sharing stories and experiences with others is something that appeals to everyone. Throughout the years of working with other businesses, we have personally seen the success that storytelling can bring. But why is that, exactly?
It shows authenticity.