Branding

  • Establishing Brand Values Through Logo Design

    We’re more than halfway through 2020, and it certainly has been an interesting year. Between fundamental changes in our daily lives due to a pandemic, to calls for social reform across the country, changes have been sweeping the nation (and world). The look of our branding at JCDM has been no exception. 

    Owner and Creative Director…

  • How Your Business Responds to COVID-19 Matters

    With the emergence of the COVID-19 pandemic, brands around the world have had to adapt to the sudden changes brought on by the rapidly-spreading virus. Restaurants are exclusively offering pickup and delivery. Grocery stores have gone curbside. Office buildings have gone dark. How your business responds to COVID-19 says more about it than you may…

  • What Makes a Great Website?

    Have you ever been browsing the Internet for something and stumbled across a website you just couldn’t tolerate? While website design may appear to be a simple concept, there’s actually many things that need to be considered. We’ve done previous blog posts about identifying when you should improve your website, but what the actual design…

  • Why PR Matters for Your Brand

    Every business, big or small, relies on public relations. Some may not even know it, but each interaction between company and customer impacts a brand’s relationship with the public. For many, the first thing that comes to mind when they think about public relations is propaganda peddled by a corporate machine: a one-way conversation. This,…

  • Client Stories: Creating a New Identity

    Shannon’s Brand Backstory

    When Shannon Sottile joined a fellow financial advisor’s office, they were joined together and shared the same identity. One year later, they realized that although they both had the same role as financial advisor, they had very different target markets they were passionate about working with.

    After the two collectively decided to disband,…

  • Making Your Brand Profitable in 2020

    After all the holiday celebrations are over, the one that’s left is what’s considered the most intimidating part of the new year: setting attainable goals. While personal goals are important, don’t neglect improving your business, too! Here are some tips on making your brand profitable in 2020.

    Reevaluate your marketing plans

    Going into the new year is…

  • Get Your Brand Ready for the Holidays

    The holiday season is a fun time to show gratitude and celebrate with friends and family. But have you ever considered how your business can benefit from the holidays too? Adjusting your brand for the upcoming holiday season shows customers that you’re relatable and thinking about their needs. Here are some ways you can get…

  • 4 Scary Signs Your Website Needs a Redesign

    October is the best time of year to watch horror films. They’ve been around long enough for us to know how they work. When something bad is coming up we know the signs: suspenseful music (or complete silence), sudden phone calls, television static, flickering lights… the list goes on.

    These classic cues draw in the suspense…

  • What Are Branded Hashtags? Do I Need Them?

    Hashtags have become a crucial part of social media growth since their conception in 2007 by social technology expert Chris Messina. Although most people use them to increase the likes on their vacation pictures, companies and brands can use hashtags to their benefit, too. Creating a hashtag that is unique to you is known as…