Anatomy of a Logo

Developing a logo for your business is a necessary step you can take towards solidifying your brand. Logos are meant to identify your business; they are essentially the face of your company. Because of the important role a logo plays, there are many factors to consider when creating your design. You could go for something simple and straightforward, or you could go for something abstract and unique. Regardless of the style, all logos typically follow the same rules.

Design

The design for your logo ultimately depends on how you want to convey your business, the purpose and ideals behind your company, and your target audience. However, you do have some creative liberties.

One of the most obvious aspects in designing your logo is making sure that the name of your business is clear and recognizable. One way to really draw in potential customers is the use of a simple or intriguing tagline near the company’s name. The tagline can help describe your business and what it does, or your unique selling point (USP).

Logos can consist of images, text, or both. Ideally, you want to have a variety of the same logo to allow for easy changes if you want to alter the design in any way. It’s also important to consider what your logo will look like in one color, for black and white printing or one-color designs.

Color

Many people do not realize there’s actually an interesting psychology to color schemes. Our brain creates associations and emotional reactions to certain colors, such as associating the color white with freshness and modernity. Black can be described as more of a classy color, and interestingly enough, red and yellow together cause a spike in hunger. This is why many fast food companies like to use red and yellows in their logos.

These emotional effects and associations with the colors you choose for your company logo are important when considering what message you want to convey to your customers.

Typography

In many ways, the font family that you choose is also linked to the vibe you want your business to have. For example, if you want to come across as a modern company, a sleek sans serif thin font can easily project that. Meanwhile, a serif typeface is more appropriate for a traditional company.

A trendy font may seem appealing, but if it ever loses its popularity, your logo may become outdated and need a rebrand. You should typically avoiding using these, unless it is the best representation for your business.


Since your logo is such a powerful part of projecting your company image, it’s important to consider all these aspects. People like us are extremely helpful in this process. We’ll work hard to give you a logo that perfectly represents you and your company. You can contact us today for any help your company needs for the design of your logo.

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